Untitled
1970年の大阪万博の際、松下電器はパビリオンを出展した。松下館は大人気で、入場に２時間かかるほどだった。真夏の酷暑の日、パビリオンの係員がなにげなく行列を眺めたら、そこに、当時76歳だった松下幸之助が並んでいたという。

焦った係員は「会長、こちらへ」と、行列から出そうとしたら、

「いやいや、キミ、こんな暑い日に並んでるお客さんに何かしたい。それには並んでみなければ分からない」

と言ったという。その結果、松下幸之助は日傘の代わりになる紙製の帽子を作り、行列の人に配った。
“
— ３％のコストダウンは難しいが、３割ならばすぐにできる━━作家、野地秩嘉の一行のことば « GQ JAPAN (via wagamamaya)
Reblogged 11 months ago from l9g (Originally from wagamamaya)
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